DISPLAYING SIGNIFICANT WEEKLY GAINS, ELEVENTH HOUR DELIVERS STRONGEST PERFORMANCE TO-DATE
Earning significant weekly increases among all 18-49 and 25-54 measures (ranging from +21% to 54%), as well as Households (+24%) and Total Viewers (+24%), ELEVENTH HOUR earned 1st place in its 10PM hour among those same demos. Delivering its largest audience to date (13.4 million), ELEVENTH HOUR also earned new or matched series highs among all 18-49 and 25-54 measures, Households, as well as Adults and Women 18-34.
That was last week. This week:
A repeat CSI built +93% on its MILLION DOLLAR PASSWORD lead-in, easily placing as the #1 program in the hour and for the night. Retaining 79% of its CSI lead-in, ELEVENTH HOUR earned 1st place in its 10PM hour and 2nd for the evening overall. CBS won Thursday night and outperformed 2nd place FOX by +16%.
And that one was a repeat. I wish I could claim some of the credit, here, but it’s all down to the team.